Privacy Policy
The Ambitious Years
www.ambitiousyears.com
Last updated: September 2026
This Privacy Policy explains how Mary Myatt Learning Ltd collects, uses, stores and protects personal information in connection with The Ambitious Years.
1. Who we are
The Ambitious Years is operated by Mary Myatt Learning Ltd, Bishopstone, 36 Crescent Road, Worthing, West Sussex, BN11 1RL.
Mary Myatt Learning Ltd is the data controller responsible for personal information collected through The Ambitious Years website and services.
We are committed to handling personal information fairly, transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.
2. Information we collect
Depending on how you interact with The Ambitious Years, we may collect:
- your first name, last name and email address;
- your school or organisation;
- your job title or role;
- information provided when an account or school subscription is created;
- information provided when you register for a webinar, event or other activity;
- correspondence and information you provide when contacting us;
- information about your use of The Ambitious Years website and resources;
- technical information about your browser and device; and
- cookie and analytics information.
The Ambitious Years is intended for adult education professionals. Pupils do not create accounts with us and our service is not designed for teachers to upload pupil personal data.
3. How we use your information
Provide The Ambitious Years services
We use personal information to create and manage school subscriptions and individual staff accounts, provide access to resources and administer the service.
Lawful basis: performance of a contract and, where appropriate, our legitimate interests in administering school subscriptions.
Respond to enquiries and provide support
We use information to answer questions, manage enquiries and provide customer support.
Lawful basis: legitimate interests in providing an effective service and communicating with users and prospective customers.
Administer webinars and events
If you register for a webinar or event, we use the information you provide to administer your registration, send joining information, communicate with you about the event and follow up afterwards.
We may use trusted organisations working on our behalf to help us obtain feedback from participants. Where we do so, they may receive limited information such as your name, email address, school and role. They may use that information only for the agreed purpose and in accordance with our instructions.
Lawful basis: legitimate interests in administering our events, understanding participants' experiences and improving The Ambitious Years.
Send relevant news and marketing communications
Where you have opted in, or where otherwise permitted by law, we may contact you about The Ambitious Years resources, webinars, events, services and relevant updates. You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us.
Service communications that are necessary to administer an account, subscription, invoice or event are separate from optional marketing communications.
Lawful basis: consent where we ask for consent, or legitimate interests where permitted and appropriate.
Improve The Ambitious Years
We may analyse how people use our website, resources and events so that we can understand what is useful and improve our services and user experience.
Lawful basis: legitimate interests in developing and improving our services.
4. Who we share information with
We use carefully selected service providers to help us operate The Ambitious Years. These may include providers of:
- website hosting, website forms and membership services;
- customer relationship management and email communications;
- Microsoft 365 and other business communications services;
- invoicing and accounting services;
- webinar and video-conferencing services;
- website analytics;
- IT and technical support; and
- research, event administration and customer-feedback services.
Where another organisation processes personal information on our behalf, we require appropriate contractual and security arrangements and require it to use the information only for the purposes we specify.
For example, following a webinar or event we may use a trusted research or feedback partner to contact attendees on our behalf to ask about their experience. We provide only the information reasonably necessary for that purpose and do not permit the partner to use that information for its own marketing purposes.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.
We do not sell your personal information.
5. Website accounts and school subscriptions
The Ambitious Years is primarily supplied to schools. A school may be our customer while individual members of staff are users or subscribers. We may therefore hold information about the school as well as the names, email addresses, school and roles of individual staff members who use the service.
Our membership area is operated through WordPress. We use account information to provide and manage access to the subscription.
6. Payments and invoicing
School subscriptions are invoiced through our accounting and invoicing systems. We do not need to collect or store payment card details through The Ambitious Years website for this purpose.
We retain appropriate financial and invoice records to meet our accounting, tax and legal obligations.
7. Webinars and recordings
We may use Zoom or a similar service to deliver webinars. Registrants may be provided with a link to join the session.
Webinars may be recorded. Where recordings capture attendee names, voices, video or other identifiable contributions, we take reasonable steps to remove attendee personal information before recordings are published or reused. Raw recordings containing attendee information are retained only for as long as reasonably necessary to prepare and check the edited version.
8. Cookies and analytics
Our website uses cookies and similar technologies. Some cookies are necessary for the website to operate. We also use Google Analytics to help us understand how visitors use The Ambitious Years so that we can improve the website and our services.
Where required, non-essential cookies and analytics technologies are used only with your consent. You can manage your preferences through the cookie controls available on our website and through your browser settings.
9. International transfers
Some of the organisations that provide services to us may process personal information outside the UK.
Where personal information is transferred internationally, we take appropriate steps to ensure that it receives an appropriate level of protection in accordance with UK data protection law. This may include relying on UK adequacy regulations or approved contractual safeguards.
10. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and reporting requirements.
Our general retention approach includes:
| Type of information | General retention approach |
|---|---|
| Active school/customer records | For the duration of the relationship |
| Former school/customer records | Generally up to 6 years after the relationship ends |
| Financial and invoice records | Generally 6 years, subject to applicable accounting and tax requirements |
| Webinar registration records | Generally up to 24 months after the webinar |
| Copies supplied to a webinar feedback partner | Normally deleted or returned within 30 days after the feedback project ends |
| General enquiries and prospective sales leads | Generally up to 24 months after the last meaningful contact |
| Marketing contacts | Until you opt out, subject to periodic review |
| Opt-out / suppression records | Minimum information retained as necessary to honour the opt-out |
| Raw webinar recordings containing attendee information | Only as long as needed to prepare and check the edited recording |
Retention periods may be adjusted where there is a legal requirement or another justified reason to retain information for a different period. Where information is no longer required, we securely delete or anonymise it.
11. Your rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information, including the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to erase your information in certain circumstances;
- ask us to restrict how we use your information;
- object to certain processing, including direct marketing;
- receive certain information in a portable format; and
- withdraw consent at any time where we rely on consent.
These rights are not absolute and may depend on the circumstances and our lawful basis for processing. To exercise your rights, please contact hello@ambitiousyears.com.
You also have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about how we have handled your personal information.
12. Keeping your information secure
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Where third-party service providers process personal information on our behalf, we require appropriate safeguards to protect that information.
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to The Ambitious Years, the services and technology we use, or our legal obligations. The latest version will be published on our website with the date it was last updated.
14. Contact us
We may update this Privacy Policy from time to time to reflect changes to The Ambitious Years, the services and technology we use, or our legal obligations. The latest version will be published on our website with the date it was last updated.
For questions about this Privacy Policy or how we handle your personal information, please contact:
Mary Myatt Learning Ltd
Bishopstone
36 Crescent Road
Worthing
BN11 1RL
Email: hello@ambitiousyears.com