Privacy Policy

The Ambitious Years | www.ambitiousyears.com
‍Last updated: June 2026

1. Who we are

This website is operated by

Mary Myatt Learning Ltd

Bishopstone, 36 Crescent Road, Worthing, West Sussex, BN11 1RL

Mary Myatt Learning Ltd is the data controller responsible for any personal data collected through this website. We are committed to protecting your personal information and handling it in an open and transparent way, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we handle your data, please contact us at: hello@ambitiousyears.com

2. What personal data we collect

We may collect the following personal data from you:

Name and email address: Provided when you sign up for a subscription, register for an event, or contact us.
School or organisation name: Provided when you create an account or make an enquiry, to help us understand the context in which you are using our materials.
Job role or professional information: Such as your teaching role or subject specialism, provided voluntarily during sign-up or via forms.
Usage and analytics data: Information about how you interact with our website, such as pages visited, time spent on pages, and how you arrived at the site. This is collected automatically via Google Analytics (see Section 5).
Cookies and tracking data: Technical data about your browser and device, collected via cookies. See Section 5 for full details.

3. How we use your personal data

We use your personal data for the following purposes:

Providing access to our platform: To create and manage your subscription account and give you access to curriculum resources, CPD films, and other content on The Myatt & Co Curriculum. Lawful basis: Performance of a contract (Article 6(1)(b) UK GDPR)
Responding to enquiries and support requests: To answer questions you send to us and provide customer support. Lawful basis: Legitimate interests (Article 6(1)(f) UK GDPR) — it is in our mutual interest to communicate effectively.
Sending marketing and promotional emails: To send you information about new content, events, and offers relevant to your subscription, where you have opted in or where we have a legitimate interest in doing so. Lawful basis: Legitimate interests or consent (Article 6(1)(f) or 6(1)(a) UK GDPR). You may opt out at any time via the unsubscribe link in any email.
Improving the website and user experience: To understand how visitors use our site so we can improve its content and functionality. Lawful basis: Legitimate interests (Article 6(1)(f) UK GDPR).

4. Third parties we share data with

We use a small number of carefully selected third-party tools and platforms to operate this website. These processors handle data only on our instructions and are bound by data processing agreements. We do not sell your personal data to any third party.

HubSpot: Used for email marketing and subscriber relationship management. HubSpot stores contact details (name, email, and related information) on our behalf. Privacy policy: https://legal.hubspot.com/privacy-policy
Webflow: This website is hosted on Webflow. Webflow processes connection and form submission data as part of providing its hosting service. Privacy policy: https://webflow.com/legal/privacy
Google Analytics: Used to collect anonymised usage and analytics data about how visitors use this website. Google Analytics uses cookies to do this (see Section 5). Privacy policy: https://policies.google.com/privacy

5. Cookies

Cookies are small text files placed on your device when you visit a website. Although we do not set our own first-party cookies for tracking purposes, some of the third-party services we use (notably Google Analytics and Webflow) do set cookies as part of their normal operation.

Google Analytics cookies

Google Analytics sets cookies (including _ga and _gid) to distinguish users and help us understand how visitors use our site. The data collected is anonymised and aggregated. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

Webflow cookies

Webflow may set session cookies necessary for the website to function correctly. These do not track you across other websites and are deleted when you close your browser.

Most browsers allow you to control cookies through their settings. Restricting cookies may affect your experience of this website.

6. International data transfers

We aim to keep your personal data within the UK and the European Economic Area (EEA). Where third-party service providers are based outside this area (for example, some HubSpot and Google infrastructure may operate in the United States), such transfers are governed by appropriate safeguards, including standard contractual clauses approved under UK GDPR, to ensure your data receives an equivalent level of protection.

7. How long we keep your data

We retain your personal data for as long as necessary to fulfil the purposes described in this policy. In practice:

If you have an active subscription, we will retain your account data for the duration of that subscription.
If you unsubscribe or close your account, we will retain minimal records only as required by law (for example, for financial or tax purposes), before securely deleting them.
You may request deletion of your personal data at any time (see Section 9). We will action all valid requests promptly and without undue delay.

8. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access: You may request a copy of the personal data we hold about you.
Right to rectification: You may ask us to correct inaccurate or incomplete data.
Right to erasure: You may ask us to delete your personal data. We will action all such requests promptly.
Right to restrict processing: You may ask us to limit how we use your data in certain circumstances.
Right to data portability: You may ask for your data in a structured, commonly used, and machine-readable format.
Right to object: You may object to processing based on legitimate interests, including direct marketing.
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email us at hello@ambitiousyears.com. We will respond within one month.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113.

9. How to contact us

For any questions, requests, or concerns relating to this Privacy Policy or how we handle your data: